Strategic Alliance

A strategic alliance is when two or more organizations combine their products and services to cooperate together.  This would be most effective for another cooler brand to align with Yeti.  Yeti was the front runner on coolers that could stay cool for longer periods of time. A strategic alliance is a great resource for any company so that they can learn new tricks or habits from another successful company. 

However, with all good things there are the downfalls.  A strategic alliance does set companies up for some sort of risk.  Most importantly are allowing other firms to learn the skills to compete more effectively, possibly violating antitrust laws, and learning race scenarios in which they hinder the alliance to improve.