Environmental Threats as Opportunities

One of the first things that Yeti did to neutralize threats was to go after RTic and their designs that were too similar to Yeti.  RTic had to stop their sales immediately of those coolers and re-design and produce the new coolers in a very short amount of time to maintain their sales.  This action by Yeti neutralized RTics effectiveness for a few months.

Another way Yeti kept themselves up to date was to make accessories that only fit the Yeti coolers.  The best of these accessories has been the dry side kits that attach to any cooler and keep the items cold, but it is in a water proof pack for the cooler.  This helps when packing any sorts of bread, snacks or any other items that do not need to be waterlogged when arriving at your event.

Finally, Yeti has been constantly evolving with new products.  Most of the competitors in the market have only been producing coolers and not the accessories.  If Yeti keeps up with the new designs and new accessories they will keep their market share.