Weaknesses


I have talked a lot about Yeti’s strengths in regard to their designs, being first to the market, and not really having any competition until recently.  However, I have not really discussed Yeti’s weaknesses.  First among one of their greatest weaknesses that Yeti has is their cost.  Now in some market’s people believe that a higher cost proves that the product is better with a higher quality, but this is not always the case.  For Yeti to stay on top of the market a slight drop in price might be what they need to do.  Even if not a drop-in price maybe going on sale every now and then will keep them viable.

Another area that could be a weakness for them would be their quality of product.  They do pride themselves on having the best coolers, but are they spending too much on their materials?  I would say yes, because the competitors that have shown up in the market seem to be able to offer almost the exact same experience for half the cost. 

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