Yeti and Environmental Threat

Given how the environment can change at any time for any reason for a company it only seems fitting that Yeti has experienced its own environmental threat in the past few years.  Yeti was previously in a basically monopolistic environment in the beginning.  There were very few cooler companies that could compete with the features of the Yeti cooler.  However, in the past few years there have been some additions to its competitors.

RTic and Orca are two companies that have given Yeti a run for their money.  Both companies offer coolers with basically the same features as Yeti.  RTtic offered one that was so similar Yeti sued for duplication of product design and won.  RTic then had to redesign all of their coolers to meet the requirements of the legal ruling against them.

Right now those two companies are definitely substitute threats, however, there is not rivalry, yet.  In the next few years it will be interesting to watch and see how much competition RTic and Orca challenge Yeti.