Diversification Strategies

Yeti has already proven that they can diversify their products and they could diversify their strategies.  Currently they are a stand alone company, but they could add additional businesses in their area. For instance they could partner with Bass Boats or other fishing tournaments.  It would promote their products and also create Yeti and the cooler brand you would use with these activities.

This could prove to be a difficult experience because you must learn how to have cross-business relationships.  You also would be sacrificing to meet a general goal instead of your direct customer needs.  The other issue that could come up is if one business has bad publicity for anything in the world then the other company would also be brought into the ugliness that can be social media problems.