Diversification

Yeti does not have the complete option to diversify like other larger companies, for example, Amazon.  They are pretty much set to making coolers and drink ware.  They did diversify their product when they started a drink ware line, and they have made a few other items that are handy for camping or tailgating.  There is not really a way for Yeti to diversify unless it went into the camping supply or clothing business.  They easily could jump into those arenas, but it would require the company to create a strategic plan to successfully diversify.